Delivering for the web is easy. In a sense, websites are continuously released: from the moment a site is online and reachable on the internet, it’s more or less job done.
When it comes to releasing fresh iPhone apps, product managers have no such luck. Even distributing test versions of the app requires setting up a list of complicated things like development certificates and testing groups. If the app is the company’s first, the first step is to create and Apple Developer account, which takes some extra paperwork.
The good news is that a lot of those steps you’ll only ever need to do once. Even better, you can partition this work nicely: admins can get started on the paperwork while developers hack away.
Publishing a brand new app, on time, on a new account takes planning. But, as it’s often the case with project management, by thinking ahead the release date gets compressed.Read More